THREADX | Feb 25-28 2018 | Palm Springs


February 25 – 28, 2018
Palm Springs, California •  Hyatt Regency Indian Wells


This is so much more than the average “how-to” conference for Garment Decorators. THREADX is designed specifically for Garment Decoration business owners and managers in an effort to capture the zeitgeist of consumer culture and how it will effect the industry. THREADX will feature sessions on consumer trends, ecommerce optimization, social media, findability, marketing and branding. THREADX will inspire, connect and motivate.


Designed by the SGIA Garment Decoration Committee for the Garment Decoration Community. Our Committee Members come from leading Garment Decoration Printing Companies across the country and represent a wide-range of technologies and sales models. The speakers and sessions for THREADX have been hand picked and designed by the committee to best address the issues facing the industry today.

SGIA Members will receive a 25% discount on the registration prices listed for THREADX. 
Don't miss out!
  • Early Bird Pricing ends on February 2nd, 2018.
SGIA Supplier Members: please contact us at or see our sponsorship page for details on our sponsorship opportuntities on how you can attend and participate in THREADX. 

SGIA’s Garment Decoration Committe created THREADX — a conference designed for garment decorators — to motivate business leaders to see the zeitgeist of their marketplace, and to understand how to capitalize on customer trends driving the marketplace. This unique conference is sure to shake up traditional business strategies for garment decorators, featuring presentations from fresh, captivating and innovative speakers.
Sunday, February 25, 2018
8:00 PM – 10:00 PM Welcome Reception
Monday, February 26, 2018
7:30 AM – 8:30 AM Breakfast
8:30 AM – 9:15 AM Creative Branding riCardo Crespo – Th13teen
9:15 AM – 9:25 AM Sponsor Session
9:25 AM – 10:25 AM Transition Strategies for Success in the New Economy Mark Coudray – Coudray Growth Technologies
10:25 AM – 11:00 AM Break
11:00 AM – 12:00 PM Changing Commodity to Value Ryan Moor – Ryonet
12:00 PM – 1:00 PM Lunch
1:00 PM – 2:00 PM Getting Found Online: How to Succeed in Google, Facebook and Amazon’s World Robert Prioleau – Blue Ion
Chris Simpson – Blue Ion
2:00 PM – 2:10 PM Sponsor Session
2:10 PM – 3:00 PM What to know before you go: Cut & Sew Brandon Barber – Vapor Apparel
3:00 PM – 3:30 PM Break
3:30 PM – 4:45 PM Marketing Workshop riCardo Crespo – Th13teen
6:00 PM – 10:00 PM Dinner and Casino Night with 2RegularGuys Aaron Montgomery Terry Combs – 2 Regular Guys
Tuesday, February 27, 2018
7:30 AM – 8:30 AM Breakfast
8:30 AM – 9:30 AM Omnichannel Consumer Experience Tim Williams – YR Store and YR Store Live
9:30 AM – 9:40 AM Sponsor Session
9:40 AM – 10:30 AM The Importance of Making Mistakes on Social Mike Niemczyk – SapientRazorfish
10:30 AM – 11:00 AM Break
11:00 AM – 11:50 AM Co-opetition in the Garment Decoration Industry Rob Kramer – CustomInk
Andy-Louis Charles – CustomInk
12:00 PM – 1:00 PM Lunch
1:00 PM – 1:45 PM How to run profitable and Scalable eCommerce Facebook Ad Campaigns Steve Weiss – MuteSix
2:00 PM – 2:10 PM Sponsor Session
2:10 PM – 3:00 PM Creatively Navigating Shirts and Sharks Mel Lay – SandiLake Clothing
3:00 PM – 3:30 PM Break
3:30 PM – 4:45 PM Johnny Cupcakes Johnny Earle – Johnny Cupcakes
Wednesday, February 28, 2018
8:00 AM – 5:00 PM eTail West eTail West Education and Floor Pass – 
Agenda is as of November 13, 2017 and is subject to change.
Hyatt Regency Indian Wells in Palm Springs, California
THREADX will be held at the beautiful Hyatt Regency Indian Wells in Palm Springs, California. Use the link below to book your room at a special THREADX room rate before February 2nd, 2018.
To reserve your room, click the link above, or call central reservations at 1-888-421-1442. If calling, please make sure to indicate the group name (Specialty Graphic Imaging Association) and the meeting name (THREADX).
THREADX Room Rates:
Single or Double Occupancy: $235 a night
Triple Occupancy: $260 a night
All room rates will include applicable state and local taxes, and hotel fees in effect at the time of the meeting. Guests will also receive a discounted resort fee of $10 per day. 
Amenities Include: unlimited 24-hour access to the fitness center, unlimited fitness and yoga classes, in room premium internet access, in-room Starbucks coffee & tea, daily newspapers available in the lobby, one hour tennis court time per day, 10% off select merchandise at Agua Serena Spa, discounted green fees at the Indian Wells Golf Resort, shuttle service to Indian Wells Golf resort, golf bag storage, 9-hole putting course at Indian Wells Golf Resort, 10% off selected merchandise at the Indian Wells Golf Resort Pro Shop, outdoor games and activities, seasonal evening live entertainment in Agave Sunset.

Sign up to learn more about THREADX

Register Now to reserve your seat at the table.

Johnny Earle
Johnny Cupcakes
CEO & Founder

riCardo Crespo

Mel Lay
SandiLake Clothing

Tim Williams
YR Store and YR Store Live
CEO & Founder

Rob Kramer
Chief Technology Officer

Ryan Moor
CEO & Founder

Mike Niemczyk
Associate Director of Social Content and Engagement Strategies

Chris Simpson
Blue Ion
Digital Marketing Director

Steve Weiss

Robert Prioleau
Blue Ion
Founding Partner

Mark Coudray
Coudray Growth Technologies
Connected. Empowered. Inspired.
That’s you after THREADX, powered by SGIA. This new event, designed by and for garment decorators, explores not just how to sell products, but how to get noticed. Focus on marketing, branding and setting yourself apart in the internet era.
Offering a unique perspective with market-driven voices, THREADX, focuses on timely, culturally relevant thought-leaders to arm and inspire you to innovate and thrive in this ever-changing landscape.
With that, we present…
The Starting Line Up
What is THREADX? 
A new conference from SGIA that takes a high-level view of e-commerce, consumer trends, branding and more with speakers including Johnny Cupcakes and Tim Williams.
When is THREADX?
February 25–28, 2018
Where is THREADX being held?
Hyatt Regency Indian Wells Resort & Spa, Palm Springs, CA
What is the cost?
Super Early Bird Registration: October 10th, 2017 – November 10th, 2017
Non-Member Price: $950.00
Member Price: $712.50
Early Bird Registration: November 11th, 2017 – February 2nd, 2018
Non-Member Price: $1,200.00
Member Price: $900.00
Late Registration: February 3rd, 2018 – February 27th (onsite)
Non-Member Price: $1,450.00
Member Price: $1,087.50
eTail West Ticket option: $450
  • The ticket is for WEDNESDAY FEBRUARY 28th ONLY.
  • If an attendee purchases this special one-day Wednesday eTail West ticket, they will have access to all the education and the show floor at eTail West.
  • This offer is exclusive to THREADX powered by SGIA attendees only.
  • Transportation to eTail West at the JW Marriot in Desert Springs will be provided. The JW Marriot is about 4 miles away or a 10-minute drive from the Hyatt Regency Indian Wells.
  • eTail West website:
What is included in the cost of THREADX registration?
  • Welcome reception on Sunday night
  • Conference on Monday (and all meals and breaks)
  • Casino night dinner on Monday,
  • Conference on Tuesday (and all breaks and meals)
  • Note: eTail West is not included in THREADX, it is a seperate fee as outlined above.
What is the capacity?
THREADX is going to be capped at 135 attendees to ensure a focused experience for all attendees. (Register now to reserve your space before it is sold out.)
Who can I contact with questions?
Sarah Perkins
How can I get more information?
You can sign up to be on our email list, follow us on twitter or reach out to Sarah Perkins
Are there sponsorship opportunitites availalbe?
Yes, additional information is available on our sponsorship page.